Meet The Team

The Top Growth Team In Retail, At Your Service.

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Who We Are


Bryan Alston

Co-Founder & Managing Partner

  • Oversees the investment and marketing departments for Brand Castle
  • Inc5000 CMO with 13 years of innovative retail and digital marketing leadership
  • Led brand launches for Magic Spoon, Our Place, Clove, Sondors eBikes and dozens more
  • Most recently was CMO of Greater Than (2022 Inc5000 #198, #1 hydration brand), a brand he pivoted from Crossfit sports drink to become a leading electrolyte drink for breastfeeding moms
  • Greater Than also hit #318 on the 2023 Inc5000 list, #2 hydration brand
  • Graduate of the Gap Inc. Rotational Management Program, later leading a $130m women's category for Gap.com


A graduate of Dartmouth College, Bryan was a coxswain on the varsity men's rowing team, winning silver at the 2011 Eastern Sprints regional championship and bronze at IRA nationals. He still coxes 5x a week and has won numerous gold medals at the Masters national championship level.


Yemeni Mesa

Co-Founder & Managing Partner

  • Oversees the retail brokerage and product development departments for Brand Castle
  • Former Chief Sales Officer for Quest Nutrition
  • 2x CEO with 25 years of experience in the better-for-you CPG space
  • After joining Quest Nutrition in 2013, hit #2 on the 2014 Inc5000 list of fastest growing companies in US (#1 in food and beverage)
  • As CSO, grew sales to $500 million in revenues and 70% market share within the first 5 years
  • Founded Heka Good Foods, a ketogenic snack food brand in 2019. Acquired in 2021


A graduate of Pepperdine University, Yemeni has been a bodybuilder and healthy lifestyle advocate for over 30 years. A proud father of two daughters, four dogs and one cat, he enjoys splitting his time between Hawaii and California.


Additional Partners & Hiring Announcements Coming Soon.

Testimonials

I’ve worked with Yemeni over many years and

watched him build a sales team that allowed Quest

Nutrition to grow to one of the fastest growing

companies in US history. His tenacity and enormous

experience in building brands got us incredible retail

presence and his disciplined trade marketing

approach prevented us from experiencing all of the

pitfalls so common to growing businesses. His mind

should be classified a national treasure and I hope to continue working with him long into the future.

Ron Penna, Founder of Quest Nutrition

CEO of Legendary Foods

Bryan worked with us at Our Place from our earliest days through the first year post launch. He is incredibly thoughtful, and is always bringing new and creative ideas to the table to support our growth. He is great at working across verticals and platforms, connecting the dots and managing complex needs. He is a very talented growth marketing leader and strategic and creative thinker.

Shiza Shahid, Founder of Our Place

Bryan is the most talented marketer and strategist I’ve worked with! His quantitative acumen coupled with deep user empathy AND a deep understanding of the entire customer funnel makes him one of a kind! Bryan is a consumer expert. He has worked at iconic brands and has developed a master playbook for driving lasting, sustainable DTC growth. Bryan’s work at Greater Than could truly be a masterclass. He identified a valuable customer segment (breastfeeding moms), repositioned the brand, overhauled the entire marketing funnel, reinvested into scalable growth, and turned around the brand magically. If you have the opportunity to work with Bryan… do it! 

Anusha Mohan, VC Principal

Bryan worked with us to build Clove's digital strategy pre-launch through the first 12 months in business. He continuously impressed us with his breadth of industry experience and strong strategic insight that helped drive our growth. He has a strong analytical acumen and delivers cogent recommendations. More broadly, Bryan is an absolute pleasure to work with and can be counted on to bring positivity and confidence to every meeting.

Joe Ammon, Founder of Clove Medical Sneakers

Yemeni played a significant role in building one of the most successful American companies of the 21st Century. He’s a disciplined thinker that understands both strategy and tactics, and he has the kind of leadership skills that allows him to assemble teams and forge success even in difficult terrain and trying times. Make no mistake, the only reason I’m writing this testimonial is because we haven’t found the right opportunity to partner on. There are few people I look for excuses to work with again more than Yemeni. The cherry on top is that he’s also an honorable human being who I have the utmost respect for even off the field of business.

Tom Bilyeu, Co-Founder of Quest Nutrition

CEO of Impact Theory

Yemeni has been an invaluable asset to MOSH from the very beginning, demonstrating a deep mastery in his craft. The depth of his commitment

is evident not just in his strategic prowess, but in his unwavering dedication to going the extra mile every

time. Any emerging brand seeking transformative growth or world-class guidance on sales and marketing initiatives would be fortunate to have Yemeni on their side.

Jeff Gamsey, COO of Mosh

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